![]() Pathfinder is sponsoring the event along with many other top agencies and service providers. The event will feature keynote speakers, panel discussions, and workshops focused on sourcing from Latin America, innovation, and entrepreneurship. Juan and Brent will be at EvoLatam 2023, a two-day event in the bustling Mexican city of Monterrey that brings together innovative manufacturers and entrepreneurs from Latin America and abroad. LEARN MORE ABOUT RETAIL READINESS> Upcoming Events Your products must be photographed flat (unless you are selling men’s and women’s clothing) DO upload a minimum image dimension of at least 1000 x 1000 and in the right format (JPEG recommended).DON’T forget that your photo must show a complete picture of the product (nothing cut off).DO accurately represent your product that’s being sold.DON’T forget to show the product in use.DO show images of your product out of its packaging. ![]() DON’T include any Amazon badges on your photos (ex, Amazon’s Choice, Works with Amazon Alexa, etc.).DO make sure your image is not blurry, pixelated, jagged edges, or be cropped by a frame edge.DON’T use fewer images than are allowed.DO make sure your main product image fill 85% or more of the image area.DON’T stuff your bullets with keywords that don’t make sense in a sentence.DO make sure your bullet points start with a capital letter.DON’T use emojis in your bullets as this is against TOS.DO make sure you don’t exceed the maximum of 15 words/500 characters for each bullet point.DON’T do the bare minimum and just copy/paste product specifics without making a full sentence.DO address customer’s pain points and important questions.DON’T use caps lock in your bullets as this can result in your listing being suppressed.Your bullet points need to incorporate keywords, so your research should focus on finding top ranking, relevant keywords that you can use DO invest quality time into keyword research.they claim your product does not contain something the title claims it has) DO check the reviews and questions if customers write something that contradicts your product title (ie.DO include synonyms and mix high, medium, and low search volume keywords.DON’T use phrases like “free shipping” or “limited time offer” or “shop now”.DO make sure your titles are within the 200 characters limit (including spaces).DON’T include symbols or fancy characters (ie.DO answer as many customer questions as possible (features, benefits, and uses).DON’T include any promotional information.DO prioritize relevant keyword phrases in your title without compromising readability.DON’T use temporary statements like “new, on sale now, etc.” Similarly, you should avoid subjective claims like “best, cheapest, amazing” and so on.DO add keywords in as logical an order as possible.DON’T use stop words such as “a, an, and, by, of, the, with” and so on.DO utilize the 250 max limit of byte count.DON’T include ASINs in your backend keywords.DON’T include brand names- yours or your competitors.DO use keywords matching search behavior for the product.DO include variations, misspellings or Spanish keywords (in US marketplace).If you’re looking for a quick checklist of actionable tips to help boost your organic and ad generated revenue, then read on or share with your team: Our lead product listing optimization expert, Elena, has compiled an extensive list that helps our clients increase conversion rates and optimize for Retail Readiness. READ HERE> 19 Do’s and Don’ts When Optimizing Your Product Listing in 2023 Responsive Ad replacing Dynamic Commerce Ads.To match the growing demands of advertisers and the increase in users, Amazon DSP has added more exciting features to its DSP platform. Watch Now > Cool New Amazon Demand Side Platform (DSP) Features and How to Leverage Them for 2023 She shares valuable insights on localization such as the qualities that make up a good translator, the difficulties in online expansion, mistakes that sellers often make when localizing their Amazon listings, and the importance of having keyword localization strategies for Amazon. In this episode of The Beyond PPC Podcast, we invited Jana Krekic, the Founder and CEO of YLT Translations, the largest Amazon-centric localization firm in the world. Fresh Amazon Info □ PODCAST: What You Need to Know About Amazon Listing Localization with Jana Krekic
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